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Dragon Naturally Speaking Reviews - 2004


Unisys Helping PTK Centertel Offer Unique Speech Recognition Messaging Services to Polish Consumers

With the help of Telisma and ScanSoft, final phase of new enhanced messaging portfolio under deployment to 5.7 million subscribers

BLUE BELL, Pa., February 19, 2004 – Unisys Corporation has begun the final phase of deployment for a project with PTK Centertel, the first cellular telecommunications company established in Poland. Under this phase of the project, Unisys is providing a new system that features speech recognition technology, allowing users to retrieve voicemail messages in Polish and English. Unisys is also providing PTK Centertel with an opportunity to expand its customer and service base, while increasing voicemail-related income per subscriber.

The system is built on Unisys Communications Ensemble platform, which delivers open capabilities with high levels of reliability and scalability for the delivery of multimedia services. The fully integrated system offers subscribers such features as Internet Voice Mail (a Web interface to voice messaging), Profile Manager (a Web interface for managing voice mailbox settings), E-mail Reader (provides their users access to e-mail over the phone), and E-mail Notification with Attachment (allows e-mail notification with voicemail file as attachment).

Unisys is partnering with Telisma, whose Automated Speech Recognition technology has been deployed on the Unisys platform, and ScanSoft, Inc. (Nasdaq: SSFT), whose RealSpeak(tm) Text-to-Speech (TTS) engine has also been integrated into the system by Unisys. These new subscriber services provide hands-free access to information, which is critical in Poland due to recent legislation restricting mobile phone usage in cars.

"In addition to building and integrating a world-class messaging system for our customers, Unisys is helping us make a real impact on our Average Revenue Per User (ARPU)," said Krzysztof Sieczkowski, director, New Services Development for PTK Centertel. "This project has enabled PTK Centertel to plan for service launches and market our new services more effectively."

"PTK Centertel is now on the cutting edge of messaging platforms and capabilities, and as such offers its subscriber base a value-rich portfolio of enhanced messaging services," said Dieter Kastenhuber, vice president and general manager, Unisys Global Communications, Continental Europe. "Unisys has also provided PTK Centertel with a comprehensive reporting methodology and framework that enables it to assess performance of the new features and services, along with the impact of marketing campaigns, so ARPU can be captured based on user group and/or particular features and services within the portfolio."

"The PTK Centertel service, which is available for several hundred thousands of users, is the first significant voice controlled voice mail service to be deployed in Europe," said Jean-Jacques Devaux, vice president, Marketing for Telisma. "This project has been a wonderful opportunity for Telisma to create a new language with high market potential. Today, our Polish language benefits from a special tuning for use in mobile situations. [m1] As a result, recognition rates are even higher than the client expected."

"The European mobile communications market is increasingly competitive as providers struggle to introduce new enhanced services that will increase revenues and reduce customer churn," said Tomasz Mokrogulski, ScanSoft sales director for Eastern Europe. "RealSpeak TTS enables powerful new applications that can drive significant new revenues for Centertel while allowing customers the freedom to access information and communicate at anytime, anywhere. With local support from our recently-opened office in Poland, we are providing Unisys with industry-leading TTS software which was integrated by them into their solution to communicate email messages in a natural-sounding voice to Centertel's 5.7 million mobile subscribers."

Also as part of these efforts, the Unisys Market Source consulting team assisted PTK Centertel with its new messaging strategy, product roadmap and service launch. Market Source focused on specific actions to increase ARPU from messaging, and advised on implementation of tools to measure the results.

As the new services continue to gain acceptance, Unisys will further leverage the speech recognition capabilities to expand into other voice services, such as interactive voice response, voice access to Web content and voice activity detectors.

About PTK Centertel

PTK Centertel, a limited liability company, is the operator of two mobile phone networks in Poland: digital Idea with over 5.7 million users (December 31, 2003) and analogue NMT450i with several thousand users. The nation-wide, dual-band Idea network (GSM 900/1800) offers pre-paid services: "Something for Everyone with Idea" (Dla Kazdego w Idei), Idea POP, a comprehensive service "Idea for You" (Idea dla Ciebie) and a unique service for corporate customers "Idea for Companies" (Idea dla Firm).

The two PTK Centertel networks provide dozens of value added services, including: voice mail, data and fax transmission, web access (WAP, mBox, W-LAN hotspots), fast GPRS data transmission, multimedia MMS services, SMS Premium Rate, Mobile Banking, Information on Demand, SMS text messaging, intelligent network services, location services ("What, Where, Which Way", "Where Kid", "Idea Navigator"), loyalty programs ("IdeaProfit", "ProPosition") and roaming with over 290 operators worldwide. The Idea network offering is available through several thousand points of sale across Poland.

PTK Centertel was established in December 1991 as the first Polish mobile operator of the MNT540i network. On March 1, 1998, PTK Centertel launched the Idea Centertel network (GSM 1800) which is a dual-band GSM 900/1800 network as of March 1, 2000. In December 2000, PTK Centertel received a license for UMTS, the launch of which is planned for 2006. PTK Centertel's shareholders are: Telekomunikacja Polska S.A. with 66% shares and France Telecom with 34% shares. For more information, visit www.idea.pl or phone the information hotline at 0801 234 567.

About Unisys

Unisys is a worldwide information technology services and solutions company. Our people combine expertise in systems integration, outsourcing, infrastructure, server technology and consulting with precision thinking and relentless execution to help clients, in more than 100 countries, quickly and efficiently achieve competitive advantage. For more information, visit www.unisys.com.

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